Introducing Truffl, a Private Members’ Club
A couple of weeks ago, I attended the launch event of Truffl, a new membership-based social club.
Think of it as a clubhouse without a permanent clubhouse. Events are held around town and are exclusive to members. To apply for membership, check out their site.
Started by Raphael Faraset whose background is in law and social media, he was one of the members of the Umami Burger team. The launch event I went to featured Umami sliders (truffle, of course) and this weekend’s event is with Umami’s founder Adam Fleischman.
The launch event was pretty rad. It was held at a home in the Hollywood Hills (rumor was it was Paris Hilton’s old pad) and featured food from Jitlada, the aforementioned Umami, desserts from Magnolia and cocktails by the Spare Room. There was also ice cream from LA Creamery and coffee from Handsome Roaster. Conveniently they were right next to each other making an affogato the drink of the night.
Wandering around the house and encountering some of LA’s loved hotspots all in one place was really cool.
I understand the first year’s events will be paid events but they’ll move to a membership based system after their first year. Truffl is looking for tastemakers with ties in art, design, food, fashion, music and film. They like creative professionals in entertainment, entrepreneurship and start-ups, marketing and new media, hospitality in addition the previously mentioned art and fashion. The events are will be tailored to members’ personal style.
Everyone was going nuts for the DJ who was rocking it out. It was like hearing all your favorite music all on the same night. It made a great soundtrack to the artistry surrounding the event including chalk art and glass blowing.
And there was even upscale beer pong. Except it was champagne. Yep, that other fizzy stuff.
I often get asked by foodies (non-writers) how they can have access to some of the food events I attend. Something like Truffl would open up this area for them. In the meantime, I’m interested in the art, culture and film aspects.
Sure, you can go to Magnolia bakery for cupcakes but how often can you say you had some from the stripper pole at Paris Hilton’s old house?
© The Minty 2013